الخطاب الإقناعي في القرآن الكريم دراسة حجاجية لسانية  سورة الأنعام انموذجًا

Abstract:

      This study aims to explore the linguistic and argumentative mechanisms employed in persuasive discourse in the Holy Qur’an, through the analytical examination of Surah Al-An‘am as a rich model of persuasive and argumentative structures. The study adopts the descriptive-analytical approach and the argumentative discourse analysis method to reveal the strategies of constructing arguments, the patterns of reasoning, and the textual transitions that the Qur’anic discourse uses to influence the recipient and affirm theological truths.

The findings indicate that Surah Al-An‘am presents a coherent argumentative system based on a gradual progression of evidence—ranging from sensory to rational proofs—and from direct to causal reasoning. The Surah employs various persuasive techniques, including assertive statements, rhetorical questions, direct address, and moral reasoning. The results also show that the Qur’anic discourse integrates both rational and emotional persuasion by drawing upon cosmic signs, historical narratives, and ethical responsibility.

The study concludes that Surah Al-An‘am represents a highly refined model of persuasive discourse, combining the depth of argumentation with the eloquence of expression, thereby enhancing its impact on recipients across multiple levels of meaning.